We simplify the digital advertising market so that your brand can easily maximise sales. As specialists in programmatic advertising our focus is on performance advertising in real time. Our services include consultancy, strategy and sales & marketing.

How video impacts search ranking

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Google’s algorithm Hummingbird was introduced in 2013 and has been honed and tweaked many times since. This update to Google’s search algorithm is good news for websites that provide quality content, and especially those who provide video.…

The value of YouTube for advertisers

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YouTube is such a ubiquitous force that sometimes it’s in danger of being taken for granted. In actuality, YouTube’s presence and impact on everyday internet use is staggering. There was a time when, in the US, Nielsen ratings were the…

Video: An essential tool for advertisers, agencies and media companies

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Once upon a time, the internet was an ocean of text. Companies’ websites consisted of text content and, if you were lucky, the occasional stock image. Whether you’ve adapted or not, we are now in the video age. And it’s fair to say…

Key industry facts and figures for 2015

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The only constant, they say, is change. And that’s especially true when it comes to ad spend, online content and consumer habits. So how is the digital landscape looking for the future? We have trawled the web in search of the latest findings…