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Using video as a corporate training tool

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Corporate training videos have a mixed reputation at best. At worst, they’re seen as clunky, expensive, time-consuming and frequently dated. But it doesn’t have to be that way.

With changes in technology and workplace culture, video corporate training has never been more affordable or accessible.

Workplace communication is less formal now, and often has scope for more creativity; the internet has all-but eliminated the need for expensive (and often draining) long trips to training sessions and seminars; and today’s workers and employers are far savvier in both consuming and creating video content.

Here are some ways to make the best training video possible – communicating your wisdom clearly, and ensuring that it’s digested effectively.

Break it Down

As we mentioned, the days of long training seminars are numbered, and not a moment too soon. Employees often resent losing a day (or more!) of productivity that they’d have to make up when they returned to their office.

With training videos, you can present the information in short bursts lasting anything from 5 minutes to an hour. That way, the employee can soak up the information at their own pace and in their own schedule. They’re not overloaded with too much information at once. And, with videos broken down into different categories, it will be easier for them to revisit and revise.

Adapt to Feedback and Changes

In the old days, corporate training was much more didactic: The supposed expert would talk to a group (sometimes thousands at a time) often relaying a speech they had given hundreds of times, with no feedback and no consideration for their audience.

With video training, you can opt to communicate with the students – whether they’re direct employees or clients. And if it’s an ongoing course, they might need a point expanded upon or explained more clearly.

This can also apply to changes in trends and new information. If a relevant and enlightening marketing survey emerges before the final lesson, for instance, don’t be afraid to add it in.

Capitalise on Interaction

A wonderful benefit of video training is that you can interact with students like never before. For instance, allowing text questions to appear beneath the video would allow you to answer them for existing and future students – you could even use it as a chance to draft an FAQ for each lesson, saving yourself time in the future.

Moderated message boards could be used to, for students and employees to discuss lessons and trade tips.

Additionally, video tutorials can include multiple choice quizzes between lessons so you and/or students can track progress.

Check Completion Rates

Using log-ins, IP addresses or other information, you can easily check which videos are the most re-watched, the most commented on and how many students watch the entire video. Harness this information to better craft your future videos, and to communicate with students if need be.

Be Creative

Workplace culture is constantly in flux, which is one of the reasons that corporate videos age like milk instead of a fine wine. One of the benefits of the modern workplace is that communication is less formal and jargon is less frequently used as a crutch.

This culture – combined with current technology – gives you the chance to be creative. Use onscreen text in an inventive way (job titles don’t have to appear at the bottom of the screen, for instance); use animation; and footage of the job in action. Speaking of which…

Demonstrate

We live in the world of public domain images and videos, where footage of how to (and not to do) just about any job is available. Video training should not necessarily be static lectures – use the opportunity to show the job being done right. For example, an admin or computer coding lesson can easily include footage of the work being carried out.

Video training, like any discipline, can be done effectively or poorly. But now more than ever, training staff can communicate, augment their videos and reach students in exciting, fresh and constantly evolving ways. Embrace these opportunities.