Entries by roddy

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Using video as a corporate training tool

Corporate training videos have a mixed reputation at best. At worst, they’re seen as clunky, expensive, time-consuming and frequently dated. But it doesn’t have to be that way. With changes in technology and workplace culture, video corporate training has never been more affordable or accessible. Workplace communication is less formal now, and often has scope […]

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How to present in front of the camera

Online video now accounts for more than 50% of mobile traffic; 75% of business executives watch work-related videos at least twice a week; and 54% of senior executives share work related videos with colleagues at least once a week. Whether you like it or not, video presenting might soon be the new public speaking. Just […]

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How social media helps your search ranking

Every business wants to be discovered. Whether it’s by intense, short-burst methods, such as marketing campaigns; or longer-term approaches, like search engine optimisation (SEO), the desired result is the same; a higher profile for your business. But SEO has evolved exponentially since Google first conquered the online search world. Where once keywords were king, now […]

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Video ads on Twitter a rivalry for Youtube

YouTube celebrated its 10th birthday in  February, 2015 and it’s been a frantic, eventful decade for the company. Few could have predicted its ascent and 9-figure purchase by Google in 2006. (The price at the time, a then eye-watering $1.65bn, now looks like a bargain.) And fewer still predicted that one of their biggest competitors […]

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How video impacts search ranking

Google’s algorithm Hummingbird was introduced in 2013 and has been honed and tweaked many times since. This update to Google’s search algorithm is good news for websites that provide quality content, and especially those who provide video. The new update takes into consideration the intent of the user, the context of keywords and the meaning […]

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The value of YouTube for advertisers

YouTube is such a ubiquitous force that sometimes it’s in danger of being taken for granted. In actuality, YouTube’s presence and impact on everyday internet use is staggering. There was a time when, in the US, Nielsen ratings were the single source of TV viewership ratings. Now that model is completely out of date, not […]

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Key industry facts and figures for 2015

The only constant, they say, is change. And that’s especially true when it comes to ad spend, online content and consumer habits. So how is the digital landscape looking for the future? We have trawled the web in search of the latest findings on digital consumption, the growth of video, the influence of social media […]